Rapports & études

Q1 2026 Global Made for Advertising (MFA) Benchmarks Report for Mobile Apps

What Role Does Retail Media Data Play in Shaping CTV Campaigns? A Q&A With Members of Our CTV Working Group

Retail Media data is rapidly transforming Connected TV (CTV), bringing verified purchase signals and real shopper intent into an environment […]

Pixalate’s Q1 2026 Connected TV (CTV) Device Market Share Report

IAB Europe’s Virtual Programmatic Day: Key Takeaways from an Insightful Day in London

As programmatic enters its next phase, what are the signals the industry should be paying attention to? IAB Europe’s Marketing […]

Q1 2026 Ad Fraud Benchmarks Report for North America

Q1 2026 Ad Fraud Benchmarks Report for EMEA

Pixalate Releases Q1 2026 Mobile SDKs Market Share Report

Pixalate’s Q1 2026 Delisted Mobile Apps Running Ads Reports: ‘Cleaner’ tops Google Play Store & ‘Musi - Simple Music Streaming’ tops Apple App Store

Introducing IAS Agent: Your AI-Powered Assistant that Uncovers Deep Insights and Powers Performance

IAS is pleased to introduce IAS Agent — a new AI-powered assistant designed to help marketers activate campaigns faster, uncover deeper insights instantly, and optimize performance at scale. The post Introducing IAS Agent: Your AI-Powered Assistant that Uncovers Deep Insights and Powers Performance

Q4 2025 Malformed & Fraudulent CTV Bundle IDs Risk Report

Q4 2025 CTV Ad Supply Chain Trends Report

Shifting Paths to Publisher Content: Early Evidence from European Traffic Data

Executive Context Across Europe, thousands of online publishers depend on advertising to monetise their content. Although advertising revenue is often […]

Pixalate Releases Global Top 25 Most Popular Connected TV (CTV) Virtual Multichannel Video Programming Distribution (vMVPD) Apps Reports for Q4 2025: ‘Plex’ No. 1 on Apple TV, Tubi Leads on Roku

Pixalate Releases Global Top 25 Most Popular Connected TV (CTV) Free Ad-Supported TV (FAST) Apps Reports for Q4 2025: ‘Tubi’ No. 1 on Roku, ‘Pluto TV’ Leads on Amazon Fire TV

Pixalate’s Q4 2025 SSP Market Share Report - LATAM

Pixalate’s Q4 2025 SSP Market Share Report - North America

Pixalate’s Q4 2025 SSP Market Share Report - APAC

Pixalate’s Q4 2025 SSP Market Share Report - EMEA

IAB Europe Releases 2026 State of Readiness Report Revealing AI Concerns, Regulatory Pressure and Broader Sustainability Priorities Across Digital Advertising

Brussels, Belgium, 4th March 2026 - IAB Europe, the European-level industry association for the digital marketing and advertising ecosystem, today […]

IAB 2026 Outlook Study Forecasts 9.5% Growth in U.S. Ad Spend, Fueled by Digital Growth, Major Cyclical Events and Accelerating Adoption of Agentic AI

NEW YORK (January 28, 2026) – Amid the industry’s rapid transition from AI experimentation to scaled execution, the Interactive Advertising Bureau (IAB), the leading trade association for the digital advertising ecosystem, today released its annual 2026 Outlook Study, “A Snapshot into U.S. Ad Spend, Opportunities, and Strategies for Growth.” Based on insights from more than … Continued The post IAB 2026 Outlook Study Forecasts 9.5% Growth in U.S. Ad Spend, Fueled by Digital Growth, Major Cyclical Events and Accelerating Adoption of Agentic AI appeared first on IAB.

IAB Releases Industry’s First AI Transparency and Disclosure Framework to Guide Responsible Advertising in a Generative-AI Landscape

New York, NY – January 15, 2026 – The Interactive Advertising Bureau (IAB), the leading trade association for the digital advertising industry, today launched its first-ever AI Transparency and Disclosure Framework, an industry framework for AI disclosure that balances transparency with operational efficiency, helping brands, agencies, publishers, and platforms navigate responsible AI use in advertising. … Continued The post IAB Releases Industry’s First AI Transparency and Disclosure Framework to Guide Responsible Advertising in a Generative-AI Landscape appeared first on IAB.

Industry Pulse 2026 : ce que nous réserve l’avenir de l’écosystème publicitaire

IAB Unveils Powerhouse Annual Leadership Meeting Agenda Featuring Global AI Advisor Zack Kass, Award-Winning Actor Kevin Bacon, Creator Remi Bader, and Nissan U.S. CMO Allyson Witherspoon

ALM Remains the Industry’s Catalyst for Big Ideas and Bold Moves Addressing AI, Innovation and the Future of Digital Media IAB 2026 Events: The Ultimate Power Lineup Fueling the Marketing and Media Ecosystem NEW YORK – December 4, 2025 — The Interactive Advertising Bureau (IAB), the leading trade association for the digital advertising industry, today … Continued The post IAB Unveils Powerhouse Annual Leadership Meeting Agenda Featuring Global AI Advisor Zack Kass, Award-Winning Actor Kevin Bacon, Creator Remi Bader, and Nissan U.S. CMO Allyson Witherspoon appeared first on IAB.

Media Quality Report: 20ème Édition

Le baromètre de référence de la Qualité Média IAS est ravi de partager la toute dernière édition de son Media Quality Report — ce baromètre, véritable référence sur le marché analyse plus de 280 milliards d’interactions web. Notre baromètre fournit des données précises afin d’aider les professionnels du marketing du monde entier à améliorer leurs performances publicitaires. Cette année, notre rapport analyse des données mondiales de qualité média, il revient sur les tendances clés qui façonnent le paysage publicitaire en 2024 et propose un guide détaillé afin d’utiliser efficacement le MQR. Explorez les tendances majeures du marché publicitaires, dont : BRAND RISK : La haine en ligne progresse de 72% par rapport à l’année précédente. AD FRAUD : Le taux de fraude des campagnes non optimisées contre la fraude publicitaire augmente de 19% entre 2023 et 2024. VIEWABILITY : Le taux de visibilité des vidéos sur desktop atteint un nouveau sommet à 83.9%. Dans un contexte instable il est crucial de disposer de repères fiables.

Latest Blog ArticleApril 13, 2026|Roberta D'AddarioCTV Advertising: The 2026 Guide for Brands and PublishersREAD ARTICLE

[Guide] How Attention Prevails In The Future of Advertising Report With ExchangeWireAugust 2, 2023

[Infographic] The Impact of Countdowns on Consumers and How They Improve Attention and AwarenessAugust 2, 2023

[Infographic] New Research Uncovers Consumers’ Shopping Trends This Holiday SeasonOctober 26, 2022

[Infographic] Research Reveals Growth in Muted Videos & Captions Across All ScreensJuly 30, 2021

PAC Guide: A Framework for Optimizing Ad SpendNovember 17, 2023

The Cookieless Present: Our Insights On IdentityDecember 19, 2023

TVision Study Reveals Sports Ticker Increases Attention of CTV CreativesJuly 17, 2024

[Guide] Programmatic Curation: How to Unlock Smarter, More Scalable AdvertisingAugust 14, 2025

[Infographic] The AI Effect: New Habits, Fewer Clicks, and a Changing Ad LandscapeSeptember 10, 2025

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[Infographic] New Research Reveals Generational Divides in Video Watching BehaviorsSeptember 26, 2023

The Agentic AI Blueprint : Designing the Autonomous Future of Advertising

Automation transformed programmatic. Now comes the harder question: what does it mean when the new phase is defined by intelligent, autonomous decision‑making? Agentic AI systems are already planning, transacting, and optimizing media in real time. Advertisers, agencies, and publishers who understand this shift early will have a structural advantage. Those who don’t risk being shaped by others’ decisions about how autonomy should work.